• Cartha

Why use maps?

Maps are the most powerful way to make your information more useable, actionable and transparent. Plot a mountain of data on a map and everybody has a much clearer picture of what is going on.


These days, there is information everywhere. We generate more data than ever before, from more sources than ever before. An average larger organisation has over fifty different data generators. Unfortunately, all this data from all these different sources pose a problem: it's not very accessible or actionable. Getting and using the right data to make the right decisions takes time and effort.


Smart Maps aim to ​make the collection and synchronising of data as instant and as simple as possible. By combining different datastreams and projecting them in one place, a map, you gain an analysis-ready overview of your environment.


Let's look at six reasons why maps are so well suited for this:


1. Everyone understands maps

It is not a complicated system where you need a degree to understand it or work with it. Maps are simple, understandable and actionable. We use them almost daily in various aspects of our lives.


2. See connections and patterns you wouldn’t otherwise see

While text and excel are very good and thoroughly explaining details, They aren’t truly suited for discovering connections and patterns. A map is. It’s like an automated conspiracy board. It helps you see and discover new opportunities you wouldn’t otherwise see.


3. Spend less time gathering data, and more time using it

By combining and visualising various datastreams, from internal or external sources, it is easier to get to a clear situational overview. Instead of first combing through multiple documents, datasets and programs, you have all the relevant information in a single spot, every time.


4. Understand more data in less time

Humans are visually inclined creatures. We understand visual information many times faster than text or numbers. By plotting it on a data you can understand what is going on in less time, while also getting a clearer view of the bigger picture.


5. Discover new opportunities or spot shortages before they happen

The next step is not just gathering data in single spot, but also make them interact with each other. As an example, an hotel rental company can combine its internal CRM system, crisis protocols and external sources like twitter or the fire department. Combine them, and the company can quickly respond to incidents like natural disasters.


6. It creates a common denominator within a company

Since everybody understands maps, using a digital map can create a common denominator within a company. Depending on your department or goal, you can use the same place to show your data. This makes it relatable and understandable not just for your own team or manager, but for the whole company. It enhances synergy.



A Smart Map can be the Sat Nav for your business, helping your organisation determine where to go and when.

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